About This Learning Opportunity

Develop practical skills in Google Shopping advertising, including product-based advertising, Shopping campaign management, product data and strategies for promoting retail products through Google Ads.

What You'll Learn

Understand Shopping advertising concepts; work with product information and retail advertising; understand how Shopping campaigns promote products; apply campaign strategies; manage and optimise Shopping advertising; and use campaign performance information to support marketing objectives.

Who Is This Learning For?

Suitable for: Young job seekers, digital marketers, online retailers, entrepreneurs, e-commerce businesses, freelancers and marketing professionals.

Suitable for digital marketers, retailers, entrepreneurs, e-commerce businesses, marketing professionals and learners who want practical skills in promoting products through Google Shopping advertising.

Career relevance: Develops e-commerce and product advertising skills relevant to digital marketing, retail marketing, paid advertising, campaign management, agency work and online business promotion.

Before You Start

Prerequisites: No formal prerequisite is required to access Skillshop training. Google recommends practical Google Ads experience and familiarity with online advertising concepts before attempting certification.

Enrolment: A Skillshop account is required to access the certification assessment and retain the earned certification.

Access notes: Free online Skillshop training and foundational certification. A Skillshop account is required to access certification assessments and retain earned certifications.

Cost & Certificate

Learning cost: Free to Learn

Certificate type: Free Certificate

Certificate details: Google awards the Shopping Ads Certification after the learner successfully passes the applicable Skillshop certification assessment. The certification is valid for one year.

Certificate cost: Free foundational Google Ads certification assessment.

Provider recognition: Official Google Ads training and certification delivered through Google Skillshop.

Accreditation: Google awards the Shopping Ads Certification after successful completion of the applicable certification assessment. Certification remains valid for one year before recertification is required.

PNG & Pacific Suitability

Relevant to Papua New Guinea and Pacific Island learners and businesses developing e-commerce and digital retail capabilities, particularly those seeking practical skills for promoting products to online customers.

Low-bandwidth suitability: No

Offline learning support: No

Learning Access & Support

Delivery: Online

Learning format: Self-paced online training with certification assessment

Language: English

Internet: Internet connection required for Skillshop training and certification assessment.

Device requirements: Internet-connected computer, tablet or compatible smartphone. A desktop or laptop computer is recommended for practical Google Ads and product advertising work and for certification assessment.

Learner support: Google provides Skillshop Help resources covering accounts, courses, assessments, achievements and certifications.

Trust & Disclosure

WebsoftPNG Learning is a learning discovery and guidance service. Courses listed in our catalogue are provided by their respective learning providers unless specifically stated otherwise.

Course availability, pricing, certificate options, schedules and provider requirements may change. Please confirm the latest information on the provider's website before enrolling or making a payment.

Use the information provided by WebsoftPNG Learning as a guide and review the provider's current course information before deciding to enrol or purchase.

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