About This Learning Opportunity

Develop practical Google Analytics skills for collecting, measuring, analysing and interpreting website and app data, and demonstrate your knowledge by completing Google's official Analytics certification assessment.

What You'll Learn

Set up Google Analytics for websites and apps; understand how Analytics collects data; use reports and reporting features; analyse user activity and marketing performance; understand key measurement features; and connect Google Analytics with other Google products.

Who Is This Learning For?

Suitable for: Young job seekers, digital marketers, website administrators, entrepreneurs, small-business owners, marketing professionals, analysts and career professionals seeking practical digital measurement skills.

Suitable for digital marketers, website owners, entrepreneurs, business professionals, analysts and learners who want to understand website and app performance using Google Analytics.

Career relevance: Develops digital analytics and measurement skills relevant to digital marketing, website management, e-commerce, communications, business analysis, campaign reporting and data-informed decision-making.

Before You Start

Prerequisites: No formal prerequisite is required to begin the Google Analytics learning content. Basic familiarity with websites, apps, digital marketing or online business is helpful.

Enrolment: A Skillshop account is required to complete certification activities and retain earned achievements and certifications.

Access notes: Free online Google Analytics learning and certification through Skillshop. A Skillshop account is required to complete assessments and retain earned certifications.

Cost & Certificate

Learning cost: Free to Learn

Certificate type: Free Certificate

Certificate details: Google provides Google Analytics training through Analytics Academy on Skillshop and offers a Google Analytics certification after successful completion of the applicable certification assessment.

Certificate cost: Free certification through Google Skillshop.

Provider recognition: Official Google Analytics training and certification delivered through Google Skillshop.

Accreditation: Google awards Skillshop certifications after learners successfully complete the applicable certification assessment. Skillshop certifications are generally valid for one year unless otherwise stated on the issued certificate.

PNG & Pacific Suitability

Highly relevant to Papua New Guinea and Pacific Island organisations and businesses that need to understand website traffic, online customer behaviour, digital campaign performance and the effectiveness of their online presence.

Low-bandwidth suitability: No

Offline learning support: No

Learning Access & Support

Delivery: Online

Learning format: Self-paced online courses with certification assessment

Language: English

Internet: Internet connection required for Skillshop training, Google Analytics resources and certification assessment.

Device requirements: Internet-connected computer, tablet or compatible smartphone. A desktop or laptop computer is recommended for practical Google Analytics work and certification activities.

Learner support: Google provides Skillshop and Google Analytics Help resources covering learning, accounts, Analytics features, assessments and certifications.

Trust & Disclosure

WebsoftPNG Learning is a learning discovery and guidance service. Courses listed in our catalogue are provided by their respective learning providers unless specifically stated otherwise.

Course availability, pricing, certificate options, schedules and provider requirements may change. Please confirm the latest information on the provider's website before enrolling or making a payment.

Use the information provided by WebsoftPNG Learning as a guide and review the provider's current course information before deciding to enrol or purchase.

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