About This Learning Opportunity

Develop practical skills in Google and YouTube video advertising, including video ad formats, audience solutions, campaign strategy and creative approaches for reaching customers and improving advertising performance.

What You'll Learn

Understand Google and YouTube video advertising formats; identify suitable video campaign strategies; use Google video audience solutions; apply creative approaches to effective brand storytelling; reach relevant audiences; and improve video advertising campaign performance.

Who Is This Learning For?

Suitable for: Young job seekers, aspiring digital marketers, content marketers, entrepreneurs, business owners, freelancers and marketing professionals.

Suitable for aspiring digital marketers, content marketers, entrepreneurs, business owners and marketing professionals who want practical skills in YouTube and Google video advertising.

Career relevance: Develops video advertising and campaign-management skills relevant to digital marketing, social and video advertising, agency work, content promotion, freelance marketing and online business promotion.

Before You Start

Prerequisites: No formal prerequisite is required to access the training. Google recommends practical Google Ads experience and familiarity with online advertising concepts before attempting certification.

Enrolment: A Skillshop account is required to access certification assessments and retain earned certifications.

Access notes: Free online Skillshop training and foundational certification. A Skillshop account is required to access the certification assessment and retain earned certification records.

Cost & Certificate

Learning cost: Free to Learn

Certificate type: Free Certificate

Certificate details: Google awards the Google Ads Video Certification after the learner successfully passes the applicable Skillshop certification assessment. The certification is valid for one year.

Certificate cost: Free foundational Google Ads certification assessment.

Provider recognition: Official Google Ads training and certification delivered through Google Skillshop.

Accreditation: Google awards the Google Ads Video Certification after successful completion of its certification assessment. The certification is valid for one year and requires recertification to maintain current certified status.

PNG & Pacific Suitability

Relevant to Papua New Guinea and Pacific Island learners and businesses because YouTube and online video can be used to promote products, services, tourism, organisations, events and local brands to digital audiences.

Low-bandwidth suitability: No

Offline learning support: No

Learning Access & Support

Delivery: Online

Learning format: Self-paced online training with certification assessment

Language: English

Internet: Internet connection required for Skillshop training and certification assessment.

Device requirements: Internet-connected computer, tablet or compatible smartphone. A desktop or laptop computer is recommended for practical Google Ads work and certification assessment.

Learner support: Google provides Skillshop Help resources covering learning, accounts, assessments, achievements and certifications.

Trust & Disclosure

WebsoftPNG Learning is a learning discovery and guidance service. Courses listed in our catalogue are provided by their respective learning providers unless specifically stated otherwise.

Course availability, pricing, certificate options, schedules and provider requirements may change. Please confirm the latest information on the provider's website before enrolling or making a payment.

Use the information provided by WebsoftPNG Learning as a guide and review the provider's current course information before deciding to enrol or purchase.

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