About This Learning Opportunity

Build job-ready digital marketing and e-commerce skills through Google's Professional Certificate programme. Learn how to attract and engage customers through digital channels, develop marketing strategies, use search and email marketing, analyse campaign performance and build and manage e-commerce stores.

What You'll Learn

Understand digital marketing and e-commerce fundamentals; develop customer-focused marketing strategies; attract and engage customers through digital channels; understand search engine optimisation and search engine marketing; use email marketing; develop social media marketing activities; measure and analyse marketing performance; understand customer loyalty; build and manage e-commerce stores; use digital marketing and e-commerce tools; and apply practical skills through hands-on activities.

Who Is This Learning For?

Suitable for: Young job seekers, students, career changers, marketing professionals, small-business owners, aspiring entrepreneurs and learners seeking practical digital marketing and e-commerce skills.

Suitable for young job seekers, career changers, marketing professionals, small-business owners and aspiring entrepreneurs who want practical digital marketing and e-commerce skills.

Career relevance: Develops practical skills relevant to entry-level digital marketing, marketing coordination, e-commerce, paid search, email marketing, customer engagement and online-business roles.

Before You Start

Prerequisites: No prior digital marketing or e-commerce experience required. The programme is designed for beginner learners.

Enrolment: Create or use a Coursera account and enrol in the Google Digital Marketing & E-commerce Professional Certificate programme.

Access notes: Online Coursera Professional Certificate programme. Continued access to the complete programme and certificate is subject to Coursera's applicable subscription or programme payment arrangements.

Cost & Certificate

Learning cost: Subscription

Certificate type: Paid Certificate

Certificate details: Learners who successfully complete the programme can earn the Google Digital Marketing & E-commerce Professional Certificate through Coursera. The programme provides a career-focused Google credential covering practical digital marketing and e-commerce skills.

Certificate cost: Included with applicable paid programme/subscription access

Provider recognition: Google Professional Certificate developed by Google and delivered through Coursera.

Accreditation: This is a career-focused Google Professional Certificate. It should not be represented as a university degree or professional licence.

PNG & Pacific Suitability

Highly relevant to Papua New Guinea and Pacific Island learners because businesses and entrepreneurs increasingly use websites, social media, search, email and online commerce to reach customers, promote products and services and grow their businesses.

Low-bandwidth suitability: No

Offline learning support: No

Learning Access & Support

Delivery: Online

Learning format: Self-paced online Professional Certificate programme with instructional content, practical digital-marketing and e-commerce activities, assessments and applied exercises

Language: English

Internet: Internet connection required for programme content, practical activities, assessments and digital marketing and e-commerce resources.

Device requirements: An internet-connected desktop or laptop computer is recommended for accessing programme materials and completing practical digital marketing, analytics and e-commerce activities.

Learner support: Learners access programme materials, assessments, progress tracking and available learning resources through their Coursera account.

Trust & Disclosure

WebsoftPNG Learning is a learning discovery and guidance service. Courses listed in our catalogue are provided by their respective learning providers unless specifically stated otherwise.

Course availability, pricing, certificate options, schedules and provider requirements may change. Please confirm the latest information on the provider's website before enrolling or making a payment.

Use the information provided by WebsoftPNG Learning as a guide and review the provider's current course information before deciding to enrol or purchase.

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