About This Learning Opportunity

Build practical skills in measuring and improving digital advertising performance with Google Ads, including selecting appropriate metrics, evaluating campaign results and using measurement insights to support marketing and business objectives.

What You'll Learn

Understand digital advertising measurement principles; identify appropriate marketing objectives and metrics; measure Google Ads campaign performance; interpret advertising results; use measurement insights to improve campaigns; and connect advertising performance with business objectives.

Who Is This Learning For?

Suitable for: Young job seekers, digital marketers, marketing professionals, entrepreneurs, business owners, freelancers and people responsible for measuring online advertising performance.

Suitable for digital marketers, marketing professionals, business owners, entrepreneurs and learners who want to understand how to measure advertising performance and make better marketing decisions using Google Ads.

Career relevance: Develops advertising measurement and campaign-analysis skills relevant to digital marketing, performance marketing, campaign management, advertising, agency work and business promotion.

Before You Start

Prerequisites: No formal prerequisite is required to access Skillshop training. Familiarity with online advertising concepts and practical Google Ads experience is recommended before attempting certification assessments.

Enrolment: A Skillshop account is required to complete certification assessments and retain earned certifications.

Access notes: Free online Skillshop training and certification. A Skillshop account is required to access certification assessments and retain earned certifications.

Cost & Certificate

Learning cost: Free to Learn

Certificate type: Free Certificate

Certificate details: Google awards the Google Ads Measurement Certification after the learner successfully passes the relevant Skillshop certification assessment.

Certificate cost: Free Skillshop certification pathway.

Provider recognition: Official Google Ads training and certification delivered through Google Skillshop.

Accreditation: Google awards Skillshop certifications to individuals who successfully complete the applicable certification assessment requirements.

PNG & Pacific Suitability

Relevant to Papua New Guinea and Pacific Island learners and businesses because effective advertising measurement helps organisations understand campaign performance, use marketing budgets more effectively and improve digital marketing decisions.

Low-bandwidth suitability: No

Offline learning support: No

Learning Access & Support

Delivery: Online

Learning format: Self-paced online training with certification assessment

Language: English

Internet: Internet connection required for Skillshop training and certification assessment.

Device requirements: Internet-connected computer, tablet or compatible smartphone. A desktop or laptop computer is recommended for practical advertising work and certification assessment.

Learner support: Google provides Skillshop Help resources covering accounts, learning paths, assessments, achievements and certifications.

Trust & Disclosure

WebsoftPNG Learning is a learning discovery and guidance service. Courses listed in our catalogue are provided by their respective learning providers unless specifically stated otherwise.

Course availability, pricing, certificate options, schedules and provider requirements may change. Please confirm the latest information on the provider's website before enrolling or making a payment.

Use the information provided by WebsoftPNG Learning as a guide and review the provider's current course information before deciding to enrol or purchase.

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