About This Learning Opportunity

Learn how to develop an effective content marketing strategy, create valuable audience-focused content, improve organic visibility through SEO, promote and repurpose content, and measure content performance.

What You'll Learn

Develop a content marketing strategy; use storytelling effectively; build a repeatable content creation framework; plan long-term content; generate content ideas; create quality blog content; apply SEO techniques; repurpose existing content; build topic clusters and pillar pages; use video within content marketing; promote content; and measure content performance and return on investment.

Who Is This Learning For?

Suitable for: Young job seekers, aspiring marketers, content creators, marketing professionals, entrepreneurs, small-business owners, bloggers, communications professionals and freelancers.

Suitable for young job seekers, aspiring content marketers, digital marketers, entrepreneurs, small-business owners, communications professionals, bloggers and freelancers who want practical content marketing skills.

Career relevance: Develops skills relevant to content marketing, digital marketing, SEO, blogging, communications, social media, brand marketing, freelancing and small-business marketing.

Before You Start

Prerequisites: No formal prerequisites. Basic familiarity with websites, digital marketing or online content is helpful but not required.

Enrolment: Create a free HubSpot Academy account to access the complete learning experience, track progress and earn the certification.

Access notes: Free online certification course through HubSpot Academy. Create a free HubSpot Academy account to access the training, track progress and complete the certification.

Cost & Certificate

Learning cost: Free to Learn

Certificate type: Free Certificate

Certificate details: Free HubSpot Academy Content Marketing Certification awarded after successfully completing the certification requirements.

Certificate cost: Free

Provider recognition: Official professional certification provided by HubSpot Academy.

Accreditation: HubSpot Academy awards its certification after completion of the required learning and successful completion of the applicable certification assessment. HubSpot describes its Academy certifications as globally recognised professional certifications.

PNG & Pacific Suitability

Relevant to Papua New Guinea and Pacific Island learners who want to create and promote useful digital content for businesses, organisations, professional services, tourism, community initiatives, online businesses and personal brands.

Low-bandwidth suitability: No

Offline learning support: No

Learning Access & Support

Delivery: Online

Learning format: Self-paced online certification course with videos, lessons and quizzes

Language: English

Internet: Internet connection required for online lessons, videos, quizzes and certification activities.

Device requirements: Internet-connected computer, tablet or compatible smartphone. A desktop or laptop computer is recommended for completing course activities and the certification assessment.

Learner support: HubSpot Academy provides course resources, certification guidance and supporting Academy learning resources.

Trust & Disclosure

WebsoftPNG Learning is a learning discovery and guidance service. Courses listed in our catalogue are provided by their respective learning providers unless specifically stated otherwise.

Course availability, pricing, certificate options, schedules and provider requirements may change. Please confirm the latest information on the provider's website before enrolling or making a payment.

Use the information provided by WebsoftPNG Learning as a guide and review the provider's current course information before deciding to enrol or purchase.

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