About This Learning Opportunity

Build practical skills in Google Display advertising, including creating, managing and optimising visual advertising campaigns, reaching relevant audiences, using automated bidding and improving campaign performance.

What You'll Learn

Understand Google Display advertising; manage and optimise visual advertising campaigns; reach relevant audiences with appropriate messaging; use automated bidding strategies; expand campaign reach; and monitor and improve campaign performance.

Who Is This Learning For?

Suitable for: Young job seekers, digital marketers, entrepreneurs, small-business owners, marketing professionals, freelancers and people responsible for promoting organisations online.

Suitable for aspiring digital marketers, job seekers, entrepreneurs, small-business owners, marketing professionals and freelancers who want practical skills in visual and display advertising using Google Ads.

Career relevance: Develops digital advertising skills relevant to digital marketing, paid advertising, campaign management, agency work, freelance marketing and online business promotion.

Before You Start

Prerequisites: No formal prerequisite is required to access the training. Practical familiarity with online advertising and Google Ads is recommended before attempting the certification assessment.

Enrolment: A Skillshop account is required to access certification assessments and record earned certifications.

Access notes: Free online Google Skillshop training and certification. A Skillshop account is required to complete certification assessments and retain certification records.

Cost & Certificate

Learning cost: Free to Learn

Certificate type: Free Certificate

Certificate details: Google awards the Google Ads Display Certification after the learner successfully passes the required Skillshop certification assessment. The certification is valid for one year and can be renewed by retaking and passing the relevant assessment.

Certificate cost: Free foundational Google Ads certification assessment.

Provider recognition: Official Google Ads training and certification delivered through Google Skillshop.

Accreditation: Google awards the Google Ads Display Certification to individuals who successfully meet its certification assessment requirements. Certification remains valid for one year before recertification is required.

PNG & Pacific Suitability

Relevant to learners and businesses in Papua New Guinea and Pacific Island markets seeking practical skills to promote products, services, organisations and brands to online audiences.

Low-bandwidth suitability: No

Offline learning support: No

Learning Access & Support

Delivery: Online

Learning format: Self-paced online training with certification assessment

Language: English

Internet: Internet connection required for Skillshop learning and certification assessment.

Device requirements: Internet-connected computer, tablet or compatible smartphone. A desktop or laptop computer is recommended for Google Ads practice and certification assessment.

Learner support: Google provides Skillshop Help resources covering accounts, courses, assessments, achievements and certifications.

Trust & Disclosure

WebsoftPNG Learning is a learning discovery and guidance service. Courses listed in our catalogue are provided by their respective learning providers unless specifically stated otherwise.

Course availability, pricing, certificate options, schedules and provider requirements may change. Please confirm the latest information on the provider's website before enrolling or making a payment.

Use the information provided by WebsoftPNG Learning as a guide and review the provider's current course information before deciding to enrol or purchase.

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